Yolkless makes liquid egg whites for the Lebanese market — a functional, protein-first product that reads more like a supplement than a breakfast staple.
The brief was to make that positioning visible in a single frame: instead of a kitchen counter, I set the product against ice and stone, styled like gear a mountaineer would carry — tying the protein/performance angle directly to the visual without needing a headline to explain it. Shot and composited for @eatyolkless's Instagram feed, where the product needed to compete with supplement and fitness brands, not other egg cartons.