Digital Asset Architecture
The Studio Photography
(Ghost Mannequin & Clothes)
(Ghost Mannequin & Clothes)
The E-Commerce Pipeline,
Ghost Mannequin Retouching & Asset Design
Ghost Mannequin Retouching & Asset Design
A breakdown of the product visualization workflow designed to maximize online sales.
Phase 1: The Capture. The process begins with a raw studio photograph of the garment on a fitted mannequin to establish the correct shape and drape.
Phase 2: The "Ghost" Composite. In post-production, I remove the mannequin, hands, and visible props. By compositing the neck label and internal lining, I create a "Ghost Mannequin" effect—giving the garment a 3D, floating appearance that holds its volume without the distraction of a model.
Phase 3: Market Deployment. Finally, the polished product is integrated into a custom social media template. I overlay pricing, typography, and branding elements to transform the image into a ready-to-post marketing asset.
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The Private Closet Role: Founder & Creative Director
This project is personal. As the founder and sole manager of this online boutique, I built the brand from the ground up.
The store specializes in authentic, handpicked fashion gems sold at accessible prices. Because I run the business myself, I understand exactly what kind of visuals drive actual sales.
This brand was the catalyst for my career. It was the laboratory where I first merged photography with graphic design, creating a complete visual ecosystem that turns viewers into customers.
High-resolution assets available upon request.