Self-initiated concept. Not affiliated with, endorsed by or commissioned by Ray-Ban, Meta or EssilorLuxottica.
Ray-Ban x Meta: Commercial AI Video
The objective of this project was to craft a photorealistic, premium visual experience for the Ray-Ban Meta AI Glasses, intentionally avoiding the sterile, "plastic" look often associated with CGI.
By combining structural precision with dynamic, fluid motion, this piece highlights the product's sleek design and technological integration.
The objective of this project was to craft a photorealistic, premium visual experience for the Ray-Ban Meta AI Glasses, intentionally avoiding the sterile, "plastic" look often associated with CGI.
By combining structural precision with dynamic, fluid motion, this piece highlights the product's sleek design and technological integration.
I integrated a few different tools. I generated the base assets focusing on strict structural consistency using Nano Banana Pro, retouched and color graded the still images in Photoshop, and then utilized Kling Omni to handle the fluid motion and complex transitions, such as the exploded-view lens and audio waves. The final sequence was then edited and paced in CapCut.
Finally, I used Magnific's Topaz model to upscale the footage to 4K, intentionally introducing a micro-layer of film grain to give the piece a tactile, optical camera texture.
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